4 min readUTM Link Builder
How to Build UTM Campaign Links
Add source, medium, and campaign tags so analytics can tell which link brought the visit.
Using the free tool while you read? Open UTM Link Builder.
The three tags that matter
utm_source is where the click came from, such as newsletter or google. utm_medium is the channel, such as email or cpc. utm_campaign is the promotion name, such as spring_launch.
Use the same spelling every time. newsletter and Newsletter are different sources in most analytics tools.
Optional term and content
utm_term is useful for a paid keyword. utm_content separates two links in the same campaign, such as hero_button and footer_link.
The UTM Link Builder keeps query parameters already on the URL and appends the campaign tags. Copy the finished link into the email, ad, or bio.